Marketing 

Business Administration – Marketing

A degree in Marketing is one of the most versatile business degrees a student can achieve. Marketers must demonstrate understanding in many areas of business fundamentals including accounting, finance, management, advertising, analytics, and communication. Beyond the grasp of these core business elements, our Marketing program follows an interdisciplinary approach, highlighting behavioral analysis, decision-making theory, research, and the application of managerial techniques to marketing problems. Graduates of our program tend to seek positions in management, advertising, sales, market research, public relations, retail markets, and media services. Students will need to demonstrate the ability to communicate ideas clearly and persuasively in oral and written structures in both formal and informal settings, as well as contribute within diverse sets of teams and build internal and external relationships that facilitate success in contemporary organizations. Use of case-study examples will round out the real-world approach to applied creativity and innovation.

Beyond core curriculum and elective coursework, students are exposed to classes in Statistics, Principles of Marketing, Creativity & Innovation, Business Communications, Accounting, Finance, Economics, Digital Consumer Behavior, Business Law, and more.