Graphic Design – Quick Facts
Multiple Levels – Bachelors Degree, Diploma, and Certificate Programs Available
Practical Design Applications – Logos, Advertisements, Brochures, Concept Rendering
Web Site Design and Development – Page Layout, Animation, Interactive Designs
Photographic Essentials – Retouching and Enhancement, Basic Photographic Techniques
Training in Adobe Design Suite – InDesign, Photoshop, Illustrator
Graphic Design – Overview
The program in Graphic Design balances the complementary facets of creative discipline and contemporary perceptions with studies in necessary techniques such as computer graphics, typography, lettering, layout, principles of advertising and marketing, package design, photographic applications, and graphic production. They are then applied to such arenas as television, corporate identity, media advertising, promotional pamphlets, brochures and packaging, technical illustration, and sign graphics. Students who complete the Graphic Design program may free-lance their skills, or be employed on a salaried basis in corporate or other business sectors.
Independent design studios, advertising agencies, publishing houses, government agencies, and industrial corporations are examples of those that seek the services of free-lance and staff graphic designers. Their design services vary from in-house projects to public need, and run the visual gamut from graphic budget presentations (e.g., graphs, charts, illustration) to concepts in traffic management or packaging of industrial products. In addition, knowledge of graphic production processes may lead interested Paier graduates into areas of sales and management, or may make them attractive candidates for various design training programs offered by large printing firms or film studios. Their beginning roles will depend upon the size of the organization that they join, or the nature of their free-lance work. However, their developed skills and knowledge should allow them to advance competently to increasingly more complex professional work.