ACADEMICS / MARKETING

DIGITAL MARKETING

DEGREE OVERVIEW

Digital Marketing Communication

The Digital Marketing Communication program at Paier College was designed for the 21st Century marketer. The program offers students the ability to execute real-world digital marketing campaigns, and to understand the way today’s consumers and businesses make their purchasing decisions. Courses are designed to foster an understanding of effective messaging, audience engagement and creative implementation as students produce integrated campaigns across traditional and digital media. Students are prepared for professional careers as they work on client projects, engage in internships and develop portfolio-worthy collateral. The program enables the graduates to be able to build digital proficiency, develop a strategic marketing mindset, and become an effective communicator in the digital realm.

Beyond core curriculum and elective coursework, students are exposed to classes in Media Aesthetics, Mobile Marketing, Email Marketing, Web Publishing, Advertising & PR, Digital Project Management, Digital Advertising Analytics, and more.

Curriculum

Bachelor of Science Degree in Digital Marketing Communication

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Digital Marketing Communication Curriculum

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Digital Marketing Communication Curriculum | Full 2021-2023 Paier Catalog

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RELATED PROGRAMS

Marketing

Mass Communication

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We’re an institution preparing students for professional careers in art and marketing, Paier College is committed to a program of learning and services that provides intensive practice in art skills and other areas of study leading to diploma and certificate awards.