ACADEMICS / OVERVIEW
For over 75 years, Paier College has trained world-class artists – many of whose works you may be familiar with! Have you ever read an “I Spy” book? Walter Wick is an alum of Paier. Can you picture the Captain Morgan logo in your head? Designed by a Paier graduate. In fact, our founding was, in part, at the hands of some of the World War II ‘Monuments Men’ who helped repatriate stolen works of art. Paier College was a school built by artists for artists. If you’re someone who enjoys the beauty of creative expression and you want to enhance your skill and build a career in traditional visual arts like Illustration, Photography, or Fine Art then Paier College may be just the school you’re searching for!
Fine Arts encompasses a diversity of media and expression, but at Paier it is a program dealing primarily with picture making – the drawing and painting of objects and figures, and of portraits and landscapes.
Illustration is one of the most demanding occupations of the visual arts. The artist-illustrator must think both of the conceptual nature of the image being presented and of the range of technical possibilities.
The Photography program has, as its underlying basis, the recognition of photography as a unique and elegant blend of science and art which has evolved into one of the most influential media of communication on the planet.
Creating something from nothing is a skill that requires vision, patience, and refinement. The design programs at Paier help students build the world around us all. Use of color and material, the design process, computer generated graphics, and 3-D printing are all elements found in our programs. Perhaps you have always had an eye for home decor or love the way your favorite restaurant captures light. Maybe animation and graphics have always been an interest of yours. Or maybe you’ve toyed with the idea of becoming and engineer, but consumer products are more appealing than engines and machinery. Whatever your inspiration, Paier can help bring out the designer in you!
Graphic Design is ideal for student artists who can apply their skills to the selling of products and services. This field is characterized by a constant need for creative freshness in visual communication techniques. The curriculum blends skill and strategy to build designs.
Industrial Design emphasizes the development of products from early concept stages to their production. Students learn using the latest computer technology and build models in well-equipped labs and workshops. The curriculum explores advanced application and design topics, requiring problem solving and teamwork.
Interior Design at Paier College allows for students to showcase their skills in space-making. Blending architecture, utility, and art with light, color, structure, and materials allows interior designers to craft the world around them. The curriculum couples concept modeling with theoretical principles.
MARKETING & COMMUNICATIONS
Marketing and Communications are programs which are typically associated with Schools of Business. And while a good marketer is made better with an understanding of core business principles, indeed many marketers in the 21st century excel with competencies in art and design as well. Understanding consumer buying decisions, conducting successful campaigns for businesses and agencies, and enhancing brand identity are all components of marketing which are often not explored enough in a curriculum filled with accounting, finance, and economics. At Paier, we utilize our strength as a design school to offer a Marketing program that is unique in its approach, and delivers on our Mission promise of a forward-thinking curriculum. If a more creative application to a marketing career sounds right for you, find out more and reserve your seat today!
The Digital Marketing Communication program was designed for the 21st Century marketer by offering students the ability to execute real-world digital marketing campaigns. Courses are designed to foster an understanding of effective messaging, audience engagement and creative implementation as students produce integrated campaigns across traditional and digital media.
Marketing can be one of the most versatile business degrees earned, with Marketers demonstrating business fundamentals including accounting, finance, management, advertising, analytics, and communication. The Marketing program follows an interdisciplinary approach, highlighting behavior, decision-making, research, and the application of managerial techniques to marketing problems.
The Mass Communication program at Paier offers concentrations in Public Relations, Advertising, Journalism, Sports Communication, International Communication, and Communication Studies. It features a variety of course offerings in digital media and students get a foundation of techniques needed to become skilled and effective media practitioners.